This session will allow musicians and other industry professionals to learn how music is placed in films & TV. It will cover song rights, metadata, tips on researching music supervisors and real examples of the dos and don'ts of reaching out. It will also address common questions such as when to register with a PRO, when is a pub/pub administrator necessary, how income is earned and split, current trends in sync licensing, placement timelines, opportunities for bespoke compositions vs pre-recorded music and how working with independent vs major labels/publishers can affect placement opportunities.

Is the grass greener overseas or should be make more of the Nordic inner market. Environmental, financial and logistic issues, for instance, turn our attention to the neighbouring countries but how to tour in the Nordic in real life. There are some success stories but also many attempts to organise Nordic tours have failed. Where to find the solution? Is it just about the will, travel support, personal contacts and networks, or do we need structural changes to make Nordic touring more accessible.

Export Music Swedens’s CEO Jesper Thorsson moderates this discussion about artist development together with three interesting individuals that has spent a long time doing exactly that. Karin Inde (manager of Musikcentrum Väst and chair of KLYS), Tuva Härdelin (manager of RFOD) and singer-songwriter Svavar Knútur Kristinsson, from the Westfjords of Iceland.

In this exciting songwriters panel, where we will explore the matter of writing lyrics in ones own Scandinavian language. What are the challenges and perks of writing in a Scandinavian language, when it comes to audience reach? How can we become better at working across the Scandinavian borders, when our mother tongue is so similar? What are the experiences with touring in one’s own country, Scandinavia and across the world?

Join us on this adventures journey!

Finland, Sweden and Norway share the Arctic Sámiland which has unique culture and indigenous music. Indigenous music has been in focus in the world music scene generally as e.g. North-American, Australian and other indigenous artists have been able to attract more and more attention worldwide. What is the situation in the Nordic countries: are Sámi artists an appreciated and supported asset, are they part of the global indigenous music trend?

Globalisation, immigration, student exchange and free movement, for example, are reality in Nordic countries affecting the cultural field hugely. Domestic markets are also facing needs from local minorities and ethnic groups which tend to be left with less notice. Whether about gender balance, genre balance, sexual identity or religious beliefs folk musicians and music professionals in Nordic countries cannot ignore the diversity imperatives.

Nordic countries often are considered as a “package deal” but they are five different countries with similarities and differences. As far as folk music is concerned it has developed from many sources, taken various influences and keep on evolving to many directions, becoming even so-called world music. Panelists will debate the title giving their insights on various elements which either form a Nordic folk music identity or question it, or leave it somewhere in between.