How to break through to the North American Market as a Nordic artist, festival or company?
In this panel discussion we will measure the temperature of the North American market. We will hear best practices on how to break through those markets, their differences and opportunities.
In the panel:
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Lisa Schwartz is a consultant and event producer specializing in program design and curation of festivals and conferences in both the US and UK. She is also a sought-after mentor and uses her strategic marketing and branding skills to consult with artists around the globe to position them for career growth.
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Mercedes is the Co-Artistic Director of SUNFEST in London, Ontario, Canada, a non-profit organization whose primary objective is to support diversity and artistic excellence in music, dance, and visual arts.
Sunfest produces the largest summer world music festival in Canada, attracting some 215,000 visitors annually and featuring prestigious and iconic artists from all regions of the globe.
Mercedes also produces the Global Toronto music conference and marketplace.
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Dance enthusiast, passionate about the arts in general, with a definite love of traditional music, Noémie Azoulay is co-founder of Résonances, a Montreal based multidisciplinary agency.
Her six years as a performer with a professional percussive dance company has allowed her to take part in numerous national and international tours. With her understanding of the challenges surrounding the entertainment industry and of life on tour, along with her bachelor’s degree in Public Relations and her communication skills, she possesses all the necessary tools to give her artists the best possible representation in every market, especially in Canada.
Issues related to the agent's profession are among her concerns, especially those that have a greater impact on women. She sits on several committees for the advancement of the profession and is involved with AASPAA, a national professional association for performing arts agents.