'This presentation came about following observations made by many stakeholders present at NFA 2023. In response a work group was formed to examine how the use of the Nordic brand might be developed. The group consisted of Laia Canals (Tempi), Mattias Thedens (Gangar), Ale Carr (Dreamers’ Circus) and Tom Sherlock (Dreamers’ Circus).

The ‘Aiming High with Nordic Music’  keynote presentation was commissioned by Tempi and written by Ale Carr and Tom Sherlock It was delivered by Ale Carr at NFA 2024.